Scaled Agile Marketing

It’s Agile Marketing Time

One of my interesting engagements these days is with a corporate marketing group in one of the top global enterprise technology companies. They have a very serious agile initiative in product development and their CMO basically said “I think I need Corporate Marketing to become agile as well”. Continue reading “Scaled Agile Marketing”

Is your SAFe Agile Release Train flexible enough?

So you decided that you need some sort of scaled agile approach. (If you’re not sure yet maybe this can help).

Maybe you chose to implement the Scaled Agile Framework. Maybe Large Scale Scrum (LeSS). In any case you have a new construct of a “Team of Agile Teams”.

You also actually listened in training and understood that there’s a strong preference to Feature Teams over Component Teams in SAFe and that in LeSS Component Teams are not even allowed in the door. So out of the 8 teams on your “Team of Agile Teams”/“Program”/“Agile Release Train” 7 are actually almost-feature-teams while the last team is a component team they often depend on.

But now something is troubling you…

Should all those Feature Teams be able to take on every Feature? Or does each team need to have some deeper specialisation/focus on the train? Is it even possible/realistic to expect full flexibility? Is it a good idea from a “Respect People” perspective? Continue reading “Is your SAFe Agile Release Train flexible enough?”

Assessing your need and readiness for the Scaled Agile Framework

Two of the questions I’m frequently asked these days “Do we need the Scaled Agile Framework (SAFe)?” as well as “CAN we (safely) implement SAFe?”. I recently published a self-assessment based on the questions I typically help organizations answer when they’re looking at this.  Continue reading “Assessing your need and readiness for the Scaled Agile Framework”

Spark engagement and participation in a SAFe Scaled Agile Implementation using Online Games – My workshop at Agile Games New England

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Last week I gave a deep dive workshop in the Agile Games New England conference about the NEED for engagement and participation when implementing agile at scale using an approach like SAFe as well as how I use online games like Kahoot and Socrative and various points throughout the implementation to increase engagement and participation especially when working with big groups beyond the team. Here’s my slide deck from the talk:

Continue reading “Spark engagement and participation in a SAFe Scaled Agile Implementation using Online Games – My workshop at Agile Games New England”

How to REALLY Add Learning to your Agile Marketing Flow

Adding Learning/Feedback to the Value Stream – A core aspect of Agile “Inspect and Adapt” – Especially on Agile Marketing teams.

Whenever I work with a team, program, value stream, or whatever group of people that are trying to establish a leaner/more agile way of working that inspects and adapts along the way I mention the fact that feedback/learning should be part of their flow (Eric Ries has a good story about it in the Lean Startup btw).

I’m working more and more with “Agile Marketing” teams and organizations where this is even more of an emphasis than usual.  Continue reading “How to REALLY Add Learning to your Agile Marketing Flow”