Tag Archives: Agile Marketing

A Kanban for Marketing Board Example

Estimated Reading Time: 1 minute

(originally posted on the agilesparks blog)

Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban.

You can print it out and use it as a source of ideas & inspiration as you evolve your own board.

It is a slightly modified version of Henrik Kniberg’s Kanban Kick-Start Example that he graciously shared using a creative-commons license. Why do we need a marketing version you ask? Because we find that people connect better to examples in their own domain so talking about code and development doesn’t really work well with marketers… Feel free to take this one and adapt it for your use and share alike! (Here’s a powerpoint version you can edit)

PS Interested in learning more about how to use Kanban in Marketing? I talk quite a bit about Kanban including help marketers create their own Kanban boards in my Agile Marketing class. Next opportunity to take the class publicly is July 24-25 in Boston. This class is also available in-house where it’s possible to really get a Kanban board going and ready for action…

 

Scaled Agile Marketing

Estimated Reading Time: 2 minutes

It’s Agile Marketing Time

One of my interesting engagements these days is with a corporate marketing group in one of the top global enterprise technology companies. They have a very serious agile initiative in product development and their CMO basically said “I think I need Corporate Marketing to become agile as well”. Continue reading

How to REALLY Add Learning to your Agile Marketing Flow

Estimated Reading Time: 4 minutes

Adding Learning/Feedback to the Value Stream – A core aspect of Agile “Inspect and Adapt” – Especially on Agile Marketing teams.

Whenever I work with a team, program, value stream, or whatever group of people that are trying to establish a leaner/more agile way of working that inspects and adapts along the way I mention the fact that feedback/learning should be part of their flow (Eric Ries has a good story about it in the Lean Startup btw).

I’m working more and more with “Agile Marketing” teams and organizations where this is even more of an emphasis than usual.  Continue reading