Estimated Reading Time: 2 minutes
It’s Agile Marketing Time
One of my interesting engagements these days is with a corporate marketing group in one of the top global enterprise technology companies. They have a very serious agile initiative in product development and their CMO basically said “I think I need Corporate Marketing to become agile as well”. Continue reading
Estimated Reading Time: 4 minutes
Adding Learning/Feedback to the Value Stream – A core aspect of Agile “Inspect and Adapt” – Especially on Agile Marketing teams.
Whenever I work with a team, program, value stream, or whatever group of people that are trying to establish a leaner/more agile way of working that inspects and adapts along the way I mention the fact that feedback/learning should be part of their flow (Eric Ries has a good story about it in the Lean Startup btw).
I’m working more and more with “Agile Marketing” teams and organizations where this is even more of an emphasis than usual. Continue reading