The Need For An Agile Marketing Transformation Marketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach can achieve some improvement but typically stalls at some point. Real marketing agility requires a transformative change in processes, policies, mindset, and maybe even type of …
In our first post in the series about Scaled Agile Marketing we looked at whether you even need Agile Marketing. In this post we talk about the typical triggers that cause marketing leaders to take a serious look at Agile Marketing. Scaled Agile Marketing is typically needed as part of a real Agile Marketing transformation — an …
Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers we hear from Marketing leaders (more at “State of Agile Marketing” by Andrea Fryrear): Ensuring that your marketing organization is agile and responsive — the pace of customer …
Tools for Agile Marketing seems to be the hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it on the Agile Marketing Facebook Group as well. For co-located marketing teams the best approach would probably be to start without an electronic …
Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban. You can print it out and use it as a source of ideas & inspiration as you evolve your own board. It is …
Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban. You can print it out and use it as a source of ideas & inspiration as you evolve your own board. It is …
“Validated Learning Over Opinions and Conventions” A couple of weeks ago I was helping kickoff a team of 8–10 Agile Marketing teams. The kickoff spanning a couple of days includes: Agile Marketing training High level planning of their first quarter Iteration planning for their first agile iteration While doing this I saw some gaps between …
Last week I helped facilitate Program Increment (PI) Planning for an Agile Release Train (ART) practicing the Scaled Agile Framework (SAFe). One impediment for this ART was that although the leadership team ROAMed risks in PI Planning as well as continued to manage the flow of risks/issues using a ROAMing Kanban Board throughout PI execution, …
In a recent Agile Marketing Meetup in Boston we tried to figure out how mature are the Agile Marketing teams/organizations out there. Last week I helped facilitate a third quarterly Agile planning event (also known as SAFe PI Planning or Big Room Planning) for a group of agile marketers I’ve been working with for the …
It’s Agile Marketing Time One of my interesting engagements these days is with a corporate marketing group in one of the top global enterprise technology companies. They have a very serious agile initiative in product development and their CMO basically said “I think I need Corporate Marketing to become agile as well”. When I asked …