Investment Conviction explorer. Set clarity (Clear, Partial, or Unclear) for Desirability, Viability and
Feasibility, and see the combined conviction and recommended action update live.
Set how clear you are on each dimension based on evidence, not optimism, and watch the conviction and the
recommended action move.
D
Desirability
Do customers want it?
V
Viability
Does the business case hold?
F
Feasibility
Can we build & deliver it?
D×V×F=?
Not scored yet
Rate each dimension to begin.
How the rule reads
All clear → Green · go ahead, no de-risking needed
One soft spot → Amber · focused de-risking
Two soft spots → Red · significant de-risking
Any unclear dimension → Red · significant de-risking