
Think It Build It Ship It Tweak It - a Business Fable
A practical fable for running business initiatives as evidence-based bets using a right-to-left Think/Build/Ship/Tweak flow.

A practical fable for running business initiatives as evidence-based bets using a right-to-left Think/Build/Ship/Tweak flow.

Jason Fried, Dharmesh Shah, and other founders on treating the organization itself as a product — continuously discovered, iterated, and improved with the same discipline as your customer-facing products.

The next frontier for agility is applying it to the company itself — not just delivery teams. A look at the scaling challenges (lost innovation, slow time-to-market, leadership bottlenecks) that call for treating the company as a product.