Hi! I’m Yuval Yeret
I’m a Product/Scaling Coach focused on helping product/tech leaders scale their organizations without slowing down, improving outcomes by leveraging flow, agility, and product orientation.
(while avoiding the dogma and process BS of Agile Theater)
Are You a Product Leader Considering Applying a Product Operating Model?
I created this short, no-fluff podcast-style audio series to help Product/Technology leaders like you get clarity on the path from a product/agile theater feature factory to becoming an empowered outcome-oriented, scalable product organization.
Listen to this free private podcast on your favorite podcast player
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High Impact Engagements
I work with diverse companies ranging from startups, incubators, accelerators, and scaleups
to some of the world’s most prominent technology and consumer brands.
Has it become almost impossible to deliver meaningful impact?
↳ Complex, cross-functional business initiatives take too long, get stuck, and often fail to deliver the outcomes.
↳ The organization is unscalable – it gets slower and slower rather than faster and faster as we grow.
↳ People feel like cogs in an unsustainable machine, want to return to old times, and the best ones start to leave in frustration.
↳ We spend months and $$$ executing plans – yet end up at the same spot.
↳ The organization oscillates between chaos and bureaucracy. (sometimes, it feels like both are taking place at the same time)
↳ Despite “doing agile,” nothing is really agile. We have people with agile role names (such as Scrum Master) who act as process police and spend time estimating, playing poker, creating burndown charts, and configuring JIRA. The focus is on compliance rather than outcomes.
Are you interested in Agility but refusing to buy into the Agile Theater?
↳ You believe your organization needs to be more agile, but you think there’s too much dogma and process BS surrounding it. (Maybe you’ve tried it before …)
↳ You’re looking for a pragmatic path toward agility that applies laser-focused interventions.
↳ You don’t want an army of coaches to descend on your organization. You have great people and leaders; they know what they’re doing.
↳ You know you have limited time to get this right, so you’re looking for focused guidance to minimize risk and take advantage of shortcuts.
Yuval is a no-nonsense, straight-talker, and I unconditionally recommend him to anyone serious about agile transformation. Partnering with him has had dramatic results.
What Are You Trying to Achieve?
Real Leaders, Real Results
Globally Recognized Expert on Scaling w/ Agility
I help leaders looking to improve traction and outcomes in their organizations. I specialize in applying agility principles and practices on new frontiers while minimizing “Process Theater”.
Here’s what I’m up to these days:
- Strategic advisory on developing and applying an agile product-oriented operating model at scale. I leverage my experience in the trenches to help develop Scrum.org Agile Product Operating Model.
- Helping leaders on the frontiers of agility apply principles in context, leverage relevant aspects of frameworks, and shape the future of agility. As the world’s sole Professional Scrum Trainer who’s also a SAFe Fellow/SPCT, I provide these leaders a rare mix of breadth and depth of expertise when it comes to scaling with agility across a variety of domains.
- I help leaders looking to improve traction and outcomes in their organizations. I specialize in applying agility principles and practices on new frontiers while minimizing “Process Theater”.
- Actively sharing insights and thought leadership in my Scaling w/ Agility newsletter
- Delivering private training, often combined with Agility Strategy follow-up workshops to tackle real-world challenges and move from training into action.
Back Story
Learn More About My Back Story
I spent the first half of my career leading IT and product development, especially in teams focused on operating systems and networks.
While I half-joke that we were practicing DecSecOps in the Israeli Air Force in the 90s, my first formal exposure to Agile was in 2006, when my organization struggled to get its act together.
I learned about Scrum and Kanban, and we leveraged them to improve our ability to build a quality, valuable product and improve our time to market.
I realized that I was good at and passionate about figuring out how to apply agile techniques to help stabilize and scale product/IT organizations, so I essentially pivoted from the field of computer operating systems to human/organizational operating systems.
I’ve had the privilege of collaborating with world-class thought leaders in this space and helping lead technology companies, future and current unicorns, and future-leaning IT organizations improve their ability to innovate, their time to market, and the value they create for their customers.
Thought Leadership
- Establishing Kanban as an alternative/complementary path towards agility at the team and organizational level (some call me “Mr Kanban Israel” due to my involvement in creating a thriving enterprise kanban ecosystem in the Israeli tech sector and for Holy Land Kanban)
- Co-developing Scrum.org’s Professional Scrum with Kanban to help bring Kanban/Flow to more teams and organizations.
- Bringing invitation/pull-based change into the Scaled Agile Framework world.
- Co-creating the icAgile Agile Marketing curriculum and establishing best practices for applying Agile Marketing at scale.
Explore My Current Focus Areas
- Pragmatic Scaling – Leveraging principles and practices from SAFe, Kanban, Nexus, EBM.
- Fixing Agile – helping organizations evolve beyond mechanical or flailing attempts at achieving agility.
- Agile Beyond Software – using agile approaches to design and bring to market physical products (think the latest Gillette razor) or cyber-physical systems combining digital and physical into one experience.
- Agility for Business Challenges – leveraging agile ideas for organizational health/scaling – e.g. through frameworks such as OKRs.