· Agile Marketing · 1 min read
Agile Marketing at Scale (MDMC18 Conference Talk)
Scaling agile marketing beyond a single team: how CA Technologies unified marketing and sales silos through marketing agility at scale — and the lessons that generalize.
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About Yuval Yeret
Yuval is a rare practitioner who has shaped the agility path of dozens of organizations and influenced the frameworks used across the industry. He helps product and technology leaders move from agile theater to evidence-informed, outcome-oriented delivery that creates better value sooner, safer, and happier.
