Agile Marketing

User Stories don’t belong in the Marketing Backlog

Marketing Backlogs in the Trenches Last week I facilitated a 2-day Agile Marketing workshop for one of my clients. As usual, the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller slices of stories was one of the highlights. As usual, I introduce …

Read more

Reaching The Tipping Point For Agile Marketing — 8 Triggers That Get Marketing Leaders From…

The Need For An Agile Marketing Transformation Marketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach can achieve some improvement but typically stalls at some point. Real marketing agility requires a transformative change in processes, policies, mindset, and maybe even type of …

Read more

Why Agile Marketing?

Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers we hear from Marketing leaders (more at “State of Agile Marketing” by Andrea Fryrear): Ensuring that your marketing organization is agile and responsive — the pace of customer …

Read more

Choosing your Agile Marketing Tool

This post is a continuation/refresh of an earlier post from Yuval’s personal blog Tools for Agile Marketing seems to be the hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it on the Agile Marketing Facebook Group as well. For co-located …

Read more

🔔 Before You Go, Subscribe To Blog Updates

Did you like this article? Subscribe now to get notified when new articles, resources, and events are published.

We don’t spam!