Agile Marketing - Gateway to Wider Agility
Marketing agility often becomes the trojan horse for broader change. How agile marketing teams create pull for agility in nearby departments and leadership.
Agile Marketing
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How do you scale Agile Marketing beyond one team?
How do you scale Agile Marketing beyond one team? A talk on cross-functional teams, coordination at scale, and keeping flow visible without more overhead.
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Applying Agile/Scrum for Marketing
Applying Scrum to marketing: what translates directly, what needs adaptation, and where teams get burned copying the software playbook.
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Gillette: From Silos to a Record-Time Launch
Gillette faced intense launch pressure on a next-gen razor across R&D, commercial, and manufacturing. Scaled Scrum surfaced risks early and sped up the launch.
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User Stories don’t belong in the Marketing Backlog
User stories are a poor fit for marketing backlogs. What marketing work items should look like, and how to build a backlog that actually delivers.
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CA: Breaking Marketing and Sales Silos at Scale
CA's marketing org was stuck in silos, approvals, and overload that slowed revenue. Yuval helped build cross-functional marketing teams around value streams.