User Stories don’t belong in the Marketing Backlog

By |2022-12-14T17:22:18-05:00December 3, 2018|Agile Marketing|

Marketing Backlogs in the TrenchesLast week I facilitated a 2-day Agile Marketing workshop for one of my clients. As usual, the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller slices of stories was one of the highlights.As usual, I introduce the concept of User Stories which are the most popular way to represent Product Backlog Items (PBIs) in the Agile world and are also very popular in [...]

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When do CMOs/Marketing Leaders consider Agile Marketing?

By |2022-12-14T17:25:58-05:00July 11, 2017|Agile Marketing, Business Agility|

In our first post in the series about Scaled Agile Marketing we looked at whether you even need Agile Marketing. In this post we talk about the typical triggers that cause marketing leaders to take a serious look at Agile Marketing.Scaled Agile Marketing is typically needed as part of a real Agile Marketing transformation — an attempt to achieve a significant change in how marketing is operating. Agile Marketing at the team level is something that can happen bottoms up or in [...]

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Reaching The Tipping Point For Agile Marketing — 8 Triggers That Get Marketing Leaders From…

By |2022-12-14T17:26:07-05:00July 11, 2017|Agile Marketing|

The Need For An Agile Marketing TransformationMarketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach can achieve some improvement but typically stalls at some point.Real marketing agility requires a transformative change in processes, policies, mindset, and maybe even type of leaders. This is a bigger lift obviously.While most of the marketing organizations we see score pretty high on the “do they need Agile Marketing?” scale, Only some [...]

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Why Agile Marketing?

By |2022-12-14T17:26:15-05:00July 10, 2017|Agile Marketing|

Why Agile MarketingMaking any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers we hear from Marketing leaders (more at “State of Agile Marketing” by Andrea Fryrear):Ensuring that your marketing organization is agile and responsive — the pace of customer needs, partner demands, and requests from other parts of the organization is unrelenting and ever changing. How do you prioritize and execute on the [...]

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Choosing your Agile Marketing Tool

By |2022-12-14T17:26:56-05:00June 2, 2017|Agile Marketing|

This post is a continuation/refresh of an earlier post from Yuval’s personal blogTools for Agile Marketing seems to be the hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it on the Agile Marketing Facebook Group as well.For co-located marketing teams the best approach would probably be to start without an electronic tool and just use a physical board/wall with sticky notes at least until they [...]

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A Kanban for Marketing Board Example

By |2022-12-14T17:27:44-05:00April 28, 2017|Agile Marketing, kanban|

Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban.You can print it out and use it as a source of ideas & inspiration as you evolve your own board.It is a slightly modified version of Henrik Kniberg’s Kanban Kick-Start Example that he graciously shared using a creative-commons license. Why do we need a marketing version you ask? [...]

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Agile Marketing Validation Board

By |2022-12-14T17:28:43-05:00February 14, 2017|Agile Marketing|

“Validated Learning Over Opinions and Conventions”A couple of weeks ago I was helping kickoff a team of 8–10 Agile Marketing teams. The kickoff spanning a couple of days includes:Agile Marketing trainingHigh level planning of their first quarterIteration planning for their first agile iterationWhile doing this I saw some gaps between the training and the actual planning around the whole validation/experimentation/learning thing. In other words the difference between increments and iterations.It’s not iterating if you’re not inspecting and possibly adapting along [...]

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Agile Release Train Leadership Team — Servant Leadership In Action During PI Planning

By |2022-12-14T17:28:59-05:00January 11, 2017|Agile Marketing, Leadership, Scaled Agile|

Last week I helped facilitate Program Increment (PI) Planning for an Agile Release Train (ART) practicing the Scaled Agile Framework (SAFe). One impediment for this ART was that although the leadership team ROAMed risks in PI Planning as well as continued to manage the flow of risks/issues using a ROAMing Kanban Board throughout PI execution, there wasn’t enough clarity and alignment around what exactly would Owning a risk look like and what are the expected deliverables/objectives.One experiment we tried this [...]

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Are we there yet? Assessing Agile Marketing Maturity

By |2022-12-14T17:29:32-05:00January 7, 2017|Agile Marketing, Assessments|

In a recent Agile Marketing Meetup in Boston we tried to figure out how mature are the Agile Marketing teams/organizations out there. Last week I helped facilitate a third quarterly Agile planning event (also known as SAFe PI Planning or Big Room Planning) for a group of agile marketers I’ve been working with for the past year. This was a good opportunity to ask this question.To help facilitate the discussion I created a maturity depth assessment. I took our Lean/Agile [...]

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