· Agile Marketing · 1 min read
Applying Agile/Scrum for Marketing
Applying Scrum to marketing: what translates directly, what needs adaptation, and the common pitfalls teams encounter when they copy the software Scrum playbook into a marketing context.
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About Yuval Yeret
Yuval is a rare practitioner who has shaped the agility path of dozens of organizations and influenced the frameworks used across the industry. He helps product and technology leaders move from agile theater to evidence-informed, outcome-oriented delivery that creates better value sooner, safer, and happier.
