· Change Management · 1 min read
The Pricing Page for Your Change Product
Giving people options — revolutionary or evolutionary, push or pull, mandatory or invitation-based — lowers change resistance by giving back control. How to apply pricing page thinking to internal transformation.
You’ve seen it before. The pricing page. With the three options.
Silver. Gold. Platinum (nobody wants bronze)
DIY. DWY. DFY.
Starter. Professional. Enterprise
What if you tried using “Pricing Options” when selling/marketing internal change?
Revolutionary. Evolutionary. Safe. Extreme. Fast.
Meeting-heavy. Meeting-less.
Invitation-based. Mandatory-change based.
Pull. Push.
Here’s the thing
Multiple pricing options create choice. Choice gives control. Control lowers resistance. (Think of it as another hack in the “open space agility” / “invitations-based change” toolbox)
When our change clients see options, they feel empowered. Instead of looking for alternatives, they pick what feels “just right.”
More options = less pushback + more change.
(BTW, Too many options = confusion + less change… )
Can you create a “pricing page” for the change/transformation you’re selling to your organization?
Can you do better than Good. Better. Best? Can you come up with descriptive names focused on outcomes? risk? other aspects of the change?
Remember - context matters. What’s best in one place is barely good for another, and vice versa.
PS The idea for this post came up while I was listening to The Perils of Good Better Best pricing yesterday.
About Yuval Yeret
Yuval is a rare practitioner who has shaped the agility path of dozens of organizations and influenced the frameworks used across the industry. He helps product and technology leaders move from agile theater to evidence-informed, outcome-oriented delivery that creates better value sooner, safer, and happier.