· Change Management · 1 min read
The Change Agent Catch 22
Senior leaders don't have time for process discussions — yet they're the ones who need to change. How focusing on their most expensive problems, rather than new frameworks, is the way out of the change agent catch-22.
“Don’t tell me to implement this new process.”
“I don’t have time to discuss process.”
Many change agents I work with struggle with engaging senior leaders who don’t have time for dialogues around systems and ways of working.
They also don’t appreciate being prescribed a new process.
They rarely have time to learn about principles.
What do you do about this catch 22?
One approach which I found helps is to focus on expensive problems.
The problems at the top of their worry list.
Those problems rarely manifest as system problems.
Which is why its so hard to “sell” what we do, right?
About Yuval Yeret
Yuval is a rare practitioner who has shaped the agility path of dozens of organizations and influenced the frameworks used across the industry. He helps product and technology leaders move from agile theater to evidence-informed, outcome-oriented delivery that creates better value sooner, safer, and happier.
