The Pricing Page for Your Change Product

You’ve seen it before. The pricing page. With the three options.

Silver. Gold. Platinum (nobody wants bronze)

DIY. DWY. DFY.

Starter. Professional. Enterprise

What if you tried using “Pricing Options” when selling/marketing internal change?

Revolutionary. Evolutionary. Safe. Extreme. Fast.

Meeting-heavy. Meeting-less.

Invitation-based. Mandatory-change based.

Pull. Push.

Here’s the thing

Multiple pricing options create choice. Choice gives control. Control lowers resistance. (Think of it as another hack in the “open space agility” / “invitations-based change” toolbox)

When our change clients see options, they feel empowered. Instead of looking for alternatives, they pick what feels “just right.”

More options = less pushback + more change.

(BTW, Too many options = confusion + less change… )

Can you create a “pricing page” for the change/transformation you’re selling to your organization?

Can you do better than Good. Better. Best? Can you come up with descriptive names focused on outcomes? risk? other aspects of the change?

Remember - context matters. What’s best in one place is barely good for another, and vice versa.

PS The idea for this post came up while I was listening to The Perils of Good Better Best pricing yesterday.