SAFe for Agile Marketing Guidance Article
A comprehensive guide to scaling Agile Marketing with SAFe — how to structure marketing ARTs, align marketing work to business value streams, and make Agile Marketing work at enterprise scale.
Agile Marketing
Video of Agile Marketing at Scale talk at Midwest Digital Marketing Conference
Video recording of Yuval's talk on scaling agile marketing at the Midwest Digital Marketing Conference — applying Lean/Agile principles to large marketing organizations.
How to Keep Content Marketing Agile
Content marketing is a natural fit for Kanban — iterative, flow-based, and audience-driven. How to keep your content marketing agile without losing consistency or quality.
The Scaled Agile Marketing Series
A series exploring how medium and large marketing organizations can apply agile at scale — from understanding why they need it, to choosing between SAFe and flow-based approaches, to practical implementation guidance.
Scaled Agile Marketing Flow with Kanban
Scaling an agile marketing function with Kanban flow management — making work visible, limiting WIP, and coordinating across a marketing team without heavyweight process.
Scaled Agile Marketing using SAFe — The Essentials
How to implement Scaled Agile Marketing using SAFe — organizing marketing into ARTs, aligning to PI cadence, and making SAFe work for marketing teams beyond the IT department.