Choosing your Agile Marketing Tool
Jira vs Trello vs physical boards for agile marketing: how to choose your Kanban/Scrum tool based on team size, complexity, and the type of marketing work you do.
Agile Marketing
A Kanban for Marketing Board Example
A concrete Kanban board design for a marketing team: workflow stages, WIP limits, classes of service for campaigns vs. always-on content, and metrics to track.
Agile Marketing Validation Board
Applying Lean Startup validation thinking to marketing: a validation board for marketing experiments that tests assumptions before full campaign investment.
Agile Release Train Leadership Team — Servant Leadership In Action During PI Planning
PI Planning reveals the Agile Release Train leadership team real behaviors. What servant leadership actually looks like — and what it does not look like — during the high-pressure planning event.
Are we there yet? Assessing Agile Marketing Maturity
Agile marketing maturity is not a checkbox. A practical assessment of where a marketing team sits on the maturity curve — and what the next level of improvement looks like.