A Kanban for Marketing Board Example
A concrete Kanban board design for a marketing team: workflow stages, WIP limits, classes of service for campaigns vs. always-on content, and metrics to track.
Click image to open full size A starter Kanban board for marketing teams
Here is an example of a fairly typical Marketing Kanban board that can be useful for marketing teams taking their first steps toward implementing agile marketing in practice using Kanban.
You can print it out and use it as a source of ideas & inspiration as you evolve your own board.
It is a slightly modified version of Henrik Kniberg’s Kanban Kick-Start Example that he shared using a Creative Commons license. Why a marketing version? Because people connect better to examples from their own domain. Talking about code and development doesn’t work as well with marketers. Feel free to take this one, adapt it, and share alike.
Practical thinking on turning AI pilots, adoption, and portfolio work into business impact - by finding the constraint, changing the work, and proving value as you go.
Yuval Yeret helps product and tech leaders move from agile theater to evidence-informed delivery. Work with Yuval →
- 01 Choosing your Agile Marketing Tool 5 min
- 02 The Scaled Agile Marketing Series 2 min