A Kanban for Marketing Board Example
A concrete Kanban board design for a marketing team: workflow stages, WIP limits, classes of service for campaigns vs. always-on content, and metrics to track.
Click image to open full size Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban.
You can print it out and use it as a source of ideas & inspiration as you evolve your own board.
It is a slightly modified version of Henrik Kniberg’s Kanban Kick-Start Example that he graciously shared using a creative-commons license. Why do we need a marketing version you ask? Because we find that people connect better to examples in their own domain so talking about code and development doesn’t really work well with marketers… Feel free to take this one and adapt it for your use and share alike!
Practical thinking on turning AI pilots, adoption, and portfolio work into business impact - by finding the constraint, changing the work, and proving value as you go.
Yuval Yeret helps product and tech leaders move from agile theater to evidence-informed delivery. Work with Yuval →
- 01 Choosing your Agile Marketing Tool 5 min
- 02 The Scaled Agile Marketing Series 2 min