Kanban for Marketing Kick-start Example
A starter Kanban board template for marketing teams — adapted from Henrik Kniberg's original to use marketing-domain language and workflows that click for marketers.
Click image to open full size Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban.
You can print it out and use it as a source of ideas & inspiration as you evolve your own board.
It is a slightly modified version of Henrik Kniberg’s Kanban Kick-Start Example that he graciously shared using a creative-commons license. Why do we need a marketing version you ask? Because we find that people connect better to examples in their own domain so talking about code and development doesn’t really work well with marketers… Feel free to take this one and adapt it for your use and share alike! (Here’s a powerpoint version you can edit)
PS Interested in learning more about how to use Kanban in Marketing? I talk quite a bit about Kanban including help marketers create their own Kanban boards in my Agile Marketing class. When we run this class onsite it’s possible to really get a Kanban board going and ready for action.
Practical thinking on turning AI pilots, adoption, and portfolio work into business impact - by finding the constraint, changing the work, and proving value as you go.
Yuval Yeret helps product and tech leaders move from agile theater to evidence-informed delivery. Work with Yuval →
- 01 A Kanban for Marketing Board Example 1 min
- 02 Choosing your Agile Marketing Tool 5 min