
Think It Build It Ship It Tweak It - a Business Fable
A practical fable for running business initiatives as evidence-based bets using a right-to-left Think/Build/Ship/Tweak flow.

A practical fable for running business initiatives as evidence-based bets using a right-to-left Think/Build/Ship/Tweak flow.

‘When scaleup leaders say OKRs are broken but can’’t find anything better, the real problem is usually misapplication. How fixing OKRs back to first principles enables the aligned autonomy founder mode can’’t scale without.’

The next frontier for agility is applying it to the company itself — not just delivery teams. A look at the scaling challenges (lost innovation, slow time-to-market, leadership bottlenecks) that call for treating the company as a product.

A live stream series on diagnosing and fixing broken OKR implementations — covering goal-setting pitfalls, cascade traps, and how to reconnect OKRs to real strategic outcomes.

Co-authored with Dave West, this Scrum.org whitepaper answers the questions the Scrum Guide doesn't: what Scrum means for leaders, how to create conditions for it to thrive, and how to support Scrum accountabilities.

Applying Scrum to marketing: what translates directly, what needs adaptation, and the common pitfalls teams encounter when they copy the software Scrum playbook into a marketing context.