Applying Agile/Scrum for Marketing
Applying Scrum to marketing: what translates directly, what needs adaptation, and the common pitfalls teams encounter when they copy the software Scrum playbook into a marketing context.
Click image to open full size Scrum for marketing needs translation, not copy-paste
Scrum can help marketing teams create focus, shorten feedback loops, and stop drowning in too many active campaigns. But it does not work well when you copy the software version without translating it to marketing realities: campaign calendars, channel dependencies, creative review, stakeholder input, and the need to learn from market response.
In this talk, I cover what translates cleanly, what needs adaptation, and where teams often get into trouble when they treat Scrum as a ceremony checklist rather than a way to inspect and adapt marketing work.
Practical thinking on turning AI pilots, adoption, and portfolio work into business impact - by finding the constraint, changing the work, and proving value as you go.
Yuval Yeret helps product and tech leaders move from agile theater to evidence-informed delivery. Work with Yuval →