Agile Marketing - Gateway to Wider Agility
Marketing agility often becomes the trojan horse for broader organizational change. How agile marketing teams create pull for agility in adjacent departments and leadership.
Agile Marketing
Agile Marketing at Scale (MDMC18 Conference Talk)
Scaling agile marketing beyond a single team: how CA Technologies unified marketing and sales silos through marketing agility at scale — and the lessons that generalize.
Applying Agile/Scrum for Marketing
Applying Scrum to marketing: what translates directly, what needs adaptation, and the common pitfalls teams encounter when they copy the software Scrum playbook into a marketing context.
Gillette Case Study: From Multi-Year Silos to a Record-Time Product Launch
How Gillette used Scrum and cross-functional product teams to accelerate a complex new product launch and improve decision-making under aggressive timelines.
CA: Unifying Marketing & Sales Silos Through Marketing Agility at Scale
CA Technologies unifying marketing and sales silos through marketing agility at scale: the patterns, challenges, and results from one of the early enterprise agile marketing case studies.