· Agile Marketing · 1 min read
Agile Marketing - Gateway to Wider Agility
Marketing agility often becomes the trojan horse for broader organizational change. How agile marketing teams create pull for agility in adjacent departments and leadership.
Agile marketing helps marketing organizations develop better campaigns faster.
It helps marketers find sustainable pace and flow in the hectic marketing world by leveraging Scrum and Kanban.
Team members act as “Mini CMOs” - thinking cross-functionally and are empowered to deliver results.
BUT
When there’s a problem or opportunity requiring collaboration with other functions…
Agile Marketing suddenly looks like an agile island in a sea of traditional management.
Like agile development without DevOps.
Agile Marketing is a great stopover.
On the way to an even more exciting destination - Agile Business Teams.
About Yuval Yeret
Yuval is a rare practitioner who has shaped the agility path of dozens of organizations and influenced the frameworks used across the industry. He helps product and technology leaders move from agile theater to evidence-informed, outcome-oriented delivery that creates better value sooner, safer, and happier.