Agile marketing helps marketing organizations develop better campaigns faster.
It helps marketers find sustainable pace and flow in the hectic marketing world by leveraging Scrum and Kanban.
Team members act as “Mini CMOs” – thinking cross-functionally and are empowered to deliver results.
BUT
When there’s a problem or opportunity requiring collaboration with other functions…
Agile Marketing suddenly looks like an agile island in a sea of traditional management.
Like agile development without DevOps.
Agile Marketing is a great stopover.
On the way to an even more exciting destination – Agile Business Teams.