“Validated Learning Over Opinions and Conventions” A couple of weeks ago I was helping kickoff a team of 8–10 Agile Marketing teams. The kickoff spanning a couple of days includes: Agile Marketing training High level planning of their first quarter Iteration planning for their first agile iteration While doing this I saw some gaps between …
Last week I helped facilitate Program Increment (PI) Planning for an Agile Release Train (ART) practicing the Scaled Agile Framework (SAFe). One impediment for this ART was that although the leadership team ROAMed risks in PI Planning as well as continued to manage the flow of risks/issues using a ROAMing Kanban Board throughout PI execution, …
In a recent Agile Marketing Meetup in Boston we tried to figure out how mature are the Agile Marketing teams/organizations out there. Last week I helped facilitate a third quarterly Agile planning event (also known as SAFe PI Planning or Big Room Planning) for a group of agile marketers I’ve been working with for the …
It’s Agile Marketing Time One of my interesting engagements these days is with a corporate marketing group in one of the top global enterprise technology companies. They have a very serious agile initiative in product development and their CMO basically said “I think I need Corporate Marketing to become agile as well”. When I asked …