The Pricing Page for Your Change Product
You’ve seen it before. The pricing page. With the three options. Silver. Gold. Platinum (nobody wants bronze) DIY. DWY. DFY. Starter. Professional. Enterprise What if you tried using “Pricing Options” when selling/marketing internal change? Revolutionary. Evolutionary. Safe. Extreme. Fast. Meeting-heavy. Meeting-less. Invitation-based. Mandatory-change based. Pull. Push. Here’s the thing Multiple pricing options create choice. Choice …