· Agile Marketing · 1 min read
Video of Agile Marketing at Scale talk at Midwest Digital Marketing Conference
Click image to open full sizeAs part of our belief that Agile should span more than just the product development/IT department and can actually benefit other areas of the organization, we spend our time practicing and evangelizing Agile in other areas in the organization. Marketing is one of these areas. I recently gave a talk at the Midwest Digital Marketing conference introducing Agile Marketing and telling the story of how we helped introduce it at CA Technologies.
Here’s the video from that talk -
About Yuval Yeret
Yuval is a rare practitioner who has shaped the agility path of dozens of organizations and influenced the frameworks used across the industry. He helps product and technology leaders move from agile theater to evidence-informed, outcome-oriented delivery that creates better value sooner, safer, and happier.
