In the previous article, I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing context and ended with a cliffhanger. As you can guess from this article’s title, I feel that Flow and Kanban are missing from the list of essential SAFe elements, which IS an important part of SAFe. …
Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more details on one of the approaches I mentioned for implementing Scaled Agile Marketing — the Scaled Agile Framework (SAFe™). Why SAFe? First of all it …
What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something about it right now, and there are some reasons you think you need to consider some scaling aspects, let’s try to see what scaled agile marketing …
What ISN’T Agile Marketing First, a couple of clarifications and myth-busting. First, Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or realtime opportunity (you can ask Oreo about those) . I don’t mean that you cannot/shouldn’t deal with those when you’re doing Agile Marketing, …
Defining Agile Marketing So far in the Scaled Agile Marketing Series we discussed Why Agile Marketing is needed (Part 1), When do Marketing leaders typically take a serious look at it (triggers — Part 2), and When would a SCALED Agile Marketing approach be needed (part 3). I’m realizing we actually skipped a step. So instead of …
The Need For An Agile Marketing Transformation Marketers or junior marketing leaders can implement Agile Marketing at the team level bottoms up or in islands in the organization. This approach can achieve some improvement but typically stalls at some point. Real marketing agility requires a transformative change in processes, policies, mindset, and maybe even type of …
In our first post in the series about Scaled Agile Marketing we looked at whether you even need Agile Marketing. In this post we talk about the typical triggers that cause marketing leaders to take a serious look at Agile Marketing. Scaled Agile Marketing is typically needed as part of a real Agile Marketing transformation — an …
Making any sort of change is non-trivial. Implementing Agile Marketing, especially at scale, is hard. There should be a real need for it. These are some common change drivers we hear from Marketing leaders (more at “State of Agile Marketing” by Andrea Fryrear): Ensuring that your marketing organization is agile and responsive — the pace of customer …
Tools for Agile Marketing seems to be the hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it on the Agile Marketing Facebook Group as well. For co-located marketing teams the best approach would probably be to start without an electronic …
Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban. You can print it out and use it as a source of ideas & inspiration as you evolve your own board. It is …