CA's marketing organization was trapped in silos, approvals, and overload that slowed revenue impact. Yuval helped leaders form cross-functional agile marketing teams around value streams, improving responsiveness, empowerment, and pipeline performance.
A series exploring how medium and large marketing organizations can apply agile at scale — from understanding why they need it, to choosing between SAFe and flow-based approaches, to practical implementation guidance.
The case for combining Scrum and Kanban rather than choosing between them — and the co-development story behind Professional Scrum with Kanban (PSK).
A concrete Kanban board design for a marketing team: workflow stages, WIP limits, classes of service for campaigns vs. always-on content, and metrics to track.
Why frameworks like SAFe get criticized as prescriptive — and why the real problem is practitioners who treat a configurable framework as hard-coded rules rather than a set of principles and choices.
SAFe is not one-size-fits-all. A look at how different enterprise scenarios (large programs, rapid enhancement pipelines, fixed-scope regulatory projects) require different SAFe configuration choices.