Agile marketing helps marketing organizations develop better campaigns faster. It helps marketers find sustainable pace and flow in the hectic marketing world by leveraging Scrum and Kanban. Team members act as “Mini CMOs” – thinking cross-functionally and are empowered to deliver results. BUT When there’s a problem or opportunity requiring collaboration with other functions… Agile …
Summary I partnered with Gillette’s R&D and Commercial leadership to leverage Scrum for designing the Gillette Exfoliating Razor. This initiative included several multi-disciplinary teams involving technical, research, and commercial teams collaborating on one scaled Scrum borrowing patterns from the Nexus framework. Using Scrum to quickly learn and validate on the key leap of faith assumptions …
Marketing Backlogs in the Trenches Last week I facilitated a 2-day Agile Marketing workshop for one of my clients. As usual, the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller slices of stories was one of the highlights. As usual, I introduce …
Standing up Agility at Scale for a marketing organization involving multiple marketing and sales functions organized in multi-disciplinary teams empowered to own their funnel and run fast iterative cycles to deliver and optimize marketing/sales plays. The teams collaborated as an “Agile Marketing Train” to improve alignment and synergy by marketing and selling the product portfolio …
Scaling Agile Marketing With SAFe — Overview More and more Marketing organizations are realizing today that they need to be faster, more flexible/responsive and more collaborative, in order to have a real impact on the business they’re supporting. More and more CMOs are looking at Agile Marketing as the way to modernize their organization. Inspired by Agile …
As part of our belief that Agile should span more than just the product development/IT department and can actually benefit other areas of the organization, we spend our time practicing and evangelizing Agile in other areas in the organization. Marketing is one of these areas. I recently gave a talk at the Midwest Digital Marketing …
When I talk to marketing teams, Content is one of the areas with the most desire for achieving agility without losing your sanity. Here is a guest post by Alex Novkov from Kanbanize about how they kept Content Marketing Agile. Content is King! This famous quote of Bill Gates remains true over two decades after …
Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more flexible/responsive and more collaborative to have a real impact on the business they’re supporting. More and more marketing leaders believe Agile Marketing is the way to modernize their organization. Scaled Agile Marketing talks about applying Agile …
