Agile Marketing

A Kanban for Marketing Board Example

Here is an example of a fairly typical Marketing Kanban board which can be useful for marketing teams that are taking their first steps towards implementing agile marketing in practice using kanban. You can print it out and use it as a source of ideas & inspiration as you evolve your own board. It is …

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Agile Marketing Validation Board

“Validated Learning Over Opinions and Conventions” A couple of weeks ago I was helping kickoff a team of 8–10 Agile Marketing teams. The kickoff spanning a couple of days includes: Agile Marketing training High level planning of their first quarter Iteration planning for their first agile iteration While doing this I saw some gaps between …

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Agile Release Train Leadership Team — Servant Leadership In Action During PI Planning

Last week I helped facilitate Program Increment (PI) Planning for an Agile Release Train (ART) practicing the Scaled Agile Framework (SAFe). One impediment for this ART was that although the leadership team ROAMed risks in PI Planning as well as continued to manage the flow of risks/issues using a ROAMing Kanban Board throughout PI execution, …

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Are we there yet? Assessing Agile Marketing Maturity

In a recent Agile Marketing Meetup in Boston we tried to figure out how mature are the Agile Marketing teams/organizations out there. Last week I helped facilitate a third quarterly Agile planning event (also known as SAFe PI Planning or Big Room Planning) for a group of agile marketers I’ve been working with for the …

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