Agile marketing helps marketing organizations develop better campaigns faster. It helps marketers find sustainable pace and flow in the hectic marketing world by leveraging Scrum and Kanban. Team members act as “Mini CMOs” – thinking cross-functionally and are empowered to deliver results. BUT When there’s a problem or opportunity requiring collaboration with other functions… Agile …
I’m starting to wonder whether the current focus on Product Operating Models is a distraction from the real opportunity of applying Product Thinking. The whole conversation is about empowered product teams. There’s minimal conversation about what’s the product. Models inspired by Silicon Valley Big Tech companies focus on tech-heavy products. But what if the product …
“How disappointed will you be if we won’t have this standing meeting anymore?” Let’s be honest – do any of you expect to see a “very disappointed” answer from the meeting participants? (If you do – let me know! I want to know your secret!) If there’s anything competing with Agile in terms of how …
Three members of a PMO are asked what they are doing: Since we’re talking about a Product-oriented Portfolio, it makes sense to treat developing it as a Product Initiative. Making sure we’re focused on outcomes, rather than checkboxes. We might use patterns and frameworks (such as a Kanban Board, OKRs, and Portfolio Reviews), but we …
How would you feel if you could no longer work the way we work here? Sean Ellis, the OG Growth Hacker, came up with the PMF survey question, which has become one of (if not the) established ways to gauge Product Market Fit: If more than 40% of your existing customers answer “Very Disappointed,” you …
“We trained 1359 people!” “we transformed 127 teams” Enough with the vanity metrics. Ever wonder how your change initiative is REALLY doing? Think of your organization as an internal market for the change. Consider Pirate Metrics (AARRR) to see how your change “Product” is doing in this market. Acquisition (or awareness) – are people discovering our …
If you’re a healthcare provider, what is your product? This question surfaces when these organizations try to adopt a Product Operating Model or move from project management to a product-oriented organization (and yes, there’s quite an overlap between these two ) I like to consider this from the perspective of the customer—in this case, the …
FlowImpact Yoga, a fast-growing network of studios, continues using the Think It, Build It, Ship It, Tweak It operating system. On the last employee survey, they saw improvements in cross-company collaboration and goal clarity, which makes the mediocre results in Decision-Making an area to try to improve. In a leadership team meeting, they decided to …
“PMs work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. Product leaders work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿𝗴.” – Ed Biden Let’s take it one step further. Product Leaders should work on the Product Organization using a Product Approach. Successful Product Leaders I worked with applied their Product chops to working on their Org. They Hypothesize, Experiment, Keep options open, Inspect …
FlowImpact Yoga is a rising power in the fitness industry. A PE firm has just purchased it, and its leadership is hard at work, making the best of the holding period to grow and improve the business. There are many ideas on the table. The leadership team realized that 1. They need to focus, and …