Abstract This article outlines the agile journey of a Corporate Marketing group in a major enterprise software technology vendor. We will explore the business drivers, the actions we took, and what we learned while applying SAFe to help this group achieve business agility through the application of agile marketing and beyond. Hopefully, these lessons can …
Scaling Agile Marketing With SAFe — Overview More and more Marketing organizations are realizing today that they need to be faster, more flexible/responsive and more collaborative, in order to have a real impact on the business they’re supporting. More and more CMOs are looking at Agile Marketing as the way to modernize their organization. Inspired by Agile …
As part of our belief that Agile should span more than just the product development/IT department and can actually benefit other areas of the organization, we spend our time practicing and evangelizing Agile in other areas in the organization. Marketing is one of these areas. I recently gave a talk at the Midwest Digital Marketing …
When I talk to marketing teams, Content is one of the areas with the most desire for achieving agility without losing your sanity. Here is a guest post by Alex Novkov from Kanbanize about how they kept Content Marketing Agile. Content is King! This famous quote of Bill Gates remains true over two decades after …
Introduction to the Scaled Agile Marketing Series More and more Marketing organizations realize they need to be faster, more flexible/responsive and more collaborative to have a real impact on the business they’re supporting. More and more marketing leaders believe Agile Marketing is the way to modernize their organization. Scaled Agile Marketing talks about applying Agile …
In the previous article, I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing context and ended with a cliffhanger. As you can guess from this article’s title, I feel that Flow and Kanban are missing from the list of essential SAFe elements, which IS an important part of SAFe. …
Focusing on SAFe™ In the previous article in the Scaled Agile Marketing series I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more details on one of the approaches I mentioned for implementing Scaled Agile Marketing — the Scaled Agile Framework (SAFe™). Why SAFe? First of all it …
What does Scaled Agile Marketing mean? So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something about it right now, and there are some reasons you think you need to consider some scaling aspects, let’s try to see what scaled agile marketing …
Defining Agile Marketing So far in the Scaled Agile Marketing Series we discussed Why Agile Marketing is needed (Part 1), When do Marketing leaders typically take a serious look at it (triggers — Part 2), and When would a SCALED Agile Marketing approach be needed (part 3). I’m realizing we actually skipped a step. So instead of …
What ISN’T Agile Marketing First, a couple of clarifications and myth-busting. First, Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or realtime opportunity (you can ask Oreo about those) . I don’t mean that you cannot/shouldn’t deal with those when you’re doing Agile Marketing, …