Workshop
Use Agile Marketing to Boost Marketing Performance
More and more CMOs are looking at Agile Marketing as the way to modernize their organization. Agile Marketing helps marketers improve their flow, focus, and impact in a dynamic and demanding business world.
Key Topics
Agility in Marketing
A comprehensive look at what Agile Marketing means in practice — and how to make it work in your context.
Understand the business case for bringing lean/agile thinking to marketing — and the specific challenges it addresses.
Learn the core principles — not just the practices — so you can apply them intelligently in your specific marketing context.
Practical guidance on how to introduce agile ways of working into a marketing team — including common pitfalls and how to avoid them.
How to sustain and evolve your agile marketing practice over time — building the habits that make the difference.
Engagement Options
Choose Your Starting Point
Three tiers that build on each other — from introduction to full implementation strategy
Intro Workshop — Intro to Agile Marketing
1-day workshop covering Why Agile Marketing and Key Principles and Practices. A great way to evaluate whether Agile Marketing is right for your team.
Agile Marketing Foundations — Learn How To Get Started
2-day workshop covering Implementing Agile Marketing and how to succeed. Practical training to get your team moving.
Getting Started — Training + Strategy Workshop
3-day engagement combining training with an Agility in Marketing Strategy Workshop — figuring out exactly how to implement in your specific context.
Your Guide
About Yuval Yeret
Yuval has been involved with the Agility in Marketing movement since its early days — bringing agile and agility to new domains by focusing on intent and principles to help apply them in context. A SAFe Fellow, SPCT, and Scrum.org PST with over 15 years applying agility at scale with dozens of world-class companies.
FAQ
Common questions about Agile Marketing
Is Agile Marketing just Scrum for marketing teams?
No. The goal is better flow, focus, and learning in marketing work. We adapt principles and practices to your context rather than copying a software playbook.
Who should participate in the workshop?
CMOs, marketing leadership, marketing operations, and campaign teams usually participate together to align on strategy, cadence, and practical execution changes.
Can this work in highly regulated or complex environments?
Yes. We design context-fit approaches for compliance-heavy and cross-functional environments while preserving adaptability and responsiveness.
Ready to make your marketing team faster and more responsive?
Our Agile Marketing Trail Map will help you and your team evaluate whether Lean/Agile Marketing can help your marketing organization — and guide your first steps.