How do you scale Agile Marketing beyond one team?
agile marketing at scaleHow do you scale Agile Marketing beyond one team? A talk on cross-functional teams, coordination at scale, and keeping flow visible without more overhead.
Click image to open full size Scaling agile marketing without adding coordination theater
Scaling agile marketing beyond one team is not just a matter of copying Scrum ceremonies across more groups. The real question is how marketing work flows across strategy, campaigns, content, analytics, agencies, sales, product, and leadership without creating a giant coordination tax.
In this talk, I walk through how to think about agile marketing at scale: where cross-functional teams help, where lightweight portfolio flow matters, and how to keep the work visible without turning the operating model into another layer of process overhead.
Yuval Yeret helps product and tech leaders move from agile theater to evidence-informed delivery. Work with Yuval →
