How do you scale Agile Marketing beyond one team?
How do you scale Agile Marketing beyond one team? This talk looks at cross-functional teams, coordination at scale, and how to keep flow visible without adding more overhead.
Click image to open full size Scaling agile marketing without adding coordination theater
Scaling agile marketing beyond one team is not just a matter of copying Scrum ceremonies across more groups. The real question is how marketing work flows across strategy, campaigns, content, analytics, agencies, sales, product, and leadership without creating a giant coordination tax.
In this talk, I walk through how to think about agile marketing at scale: where cross-functional teams help, where lightweight portfolio flow matters, and how to keep the work visible without turning the operating model into another layer of process overhead.
Practical thinking on turning AI pilots, adoption, and portfolio work into business impact - by finding the constraint, changing the work, and proving value as you go.
Yuval Yeret helps product and tech leaders move from agile theater to evidence-informed delivery. Work with Yuval →
