In our first post in the series about Scaled Agile Marketing we looked at whether you even need Agile Marketing. In this post we talk about the typical triggers that cause marketing leaders to take a serious look at Agile Marketing. Scaled Agile Marketing is typically needed as part of a real Agile Marketing transformation — an …
Agile Development — Just A Starting Point Towards Organizational Agility For many people Agile is “Agile Development”. They use agile to improve the effectiveness and agility of software organizations. For these people scaling agile typically means developing even larger programs/products with an agile development approach. Scaling Sideways Towards Business Agility Scaling agile has another meaning — scaling sideways and handling …
