Agile Marketing - Gateway to Wider Agility
Marketing agility often becomes the trojan horse for broader organizational change. How agile marketing teams create pull for agility in adjacent departments and leadership.
Company Agility
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Searching for Products in the Healthcare Provider World
Applying product thinking in healthcare provider organizations: finding the products, defining the customers, and adapting agile principles to a highly regulated, patient-safety environment.
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Leveraging Agility on a Ways of Working Simplification Initiative
A fictional case study showing how a cross-functional team applied agility practices to tackle a Gordian knot organizational challenge — from identifying leading indicators to iterating on solutions.
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Product Thinking for Product Leaders: How to Apply It to Your Organization
How product leaders can use product thinking on the product organization itself, with experiments, minimum viable changes, and evidence-based adaptation.
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Company as a Product
Jason Fried, Dharmesh Shah, and other founders on treating the organization itself as a product — continuously discovered, iterated, and improved with the same discipline as your customer-facing products.
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Transformation Blues - Fighting the nice-to-have cave of pain with Must Have and Case Studies
Why transformation initiatives lose momentum: the shift from burning platform to nice-to-have. How to keep organizational change alive after the initial crisis passes.