Iterating Beyond Software: Agile Outside of Code
What does 'working software' mean when you don't build software? How Done Increments and empirical delivery apply in consumer goods, pharma R&D, and beyond.
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Agility Beyond Software
Empiricism and flow are not software-specific. Apply agile principles to shorten cycle times in R&D, marketing, and operations.
Empiricism and flow efficiency apply universally. Below, I map out how to structure short validation cycles for physical products, agile marketing campaigns, and biotech R&D.
Start here · Cornerstone read
Iterating Beyond Software: Agile Outside of Code
Agile principles aren't software-specific. Applying empiricism, flow, and outcome-focus to marketing, biotech R&D, consumer goods, operations, and the whole organization.
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All Agility Beyond Software Articles
Browse the complete archive of articles and case studies related to agility beyond software.
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Continuously Deploying Points of View
Applying continuous deployment thinking to ideas and points of view: publishing iteratively instead of waiting for the perfect article.
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Continuous Deployment: Vanity or Real Capability?
Continuous deployment is often chased as a vanity metric rather than a flow enabler. When it genuinely changes delivery, and when it creates false confidence.
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Searching for Products in Healthcare Providers
Product thinking in healthcare provider organizations: finding the products, naming the customers, and adapting agile to a patient-safety world.