Why Agile Marketing?
Six reasons marketing leaders turn to agile: responsiveness, data-driven decisions, cross-functional delivery, and keeping pace with engineering.
Tag: for-product-managers
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Choosing your Agile Marketing Tool
Jira vs Trello vs physical boards for agile marketing: how to choose your Kanban/Scrum tool based on team size, complexity, and the marketing work you do.
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Kanban for Marketing Kick-start Example
A starter Kanban board for marketing teams: adapted from Henrik Kniberg's original to use language and workflows that click for marketers.
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SAFe Configurations
SAFe is not one-size-fits-all. How large programs, rapid enhancement pipelines, and fixed-scope regulatory projects need different SAFe configurations.
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Agile Marketing Validation Board
Applying Lean Startup validation thinking to marketing: a validation board for marketing experiments that tests assumptions before full campaign investment.
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Are We There Yet? Agile Marketing Maturity
Agile marketing maturity is not a checkbox. A practical way to read where your marketing team actually sits, and what the next level looks like.