Scaled Agile Marketing Flow with Kanban
Scaling an agile marketing function with Kanban flow management — making work visible, limiting WIP, and coordinating across a marketing team without heavyweight process.
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Making sense of agility, scaling, OKRs, product operating models, and leadership — written from 15+ years in the field.
All Posts — Page 37
Scaled Agile Marketing using SAFe — The Essentials
How to implement Scaled Agile Marketing using SAFe — organizing marketing into ARTs, aligning to PI cadence, and making SAFe work for marketing teams beyond the IT department.
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Scaled Agile Marketing — An Overview
What scaled Agile Marketing looks like in practice — how multiple marketing teams coordinate, align to business strategy, and deliver faster without coordination chaos.
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What Is Agile Marketing
Agile Marketing is not Scrum for marketing teams. A clear explanation of what Agile Marketing actually means, what it is not, and how to think about applying agile principles to marketing.
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What Is Agile Marketing (Scaled Agile Marketing Part 2.5)
Part 2.5 of the Scaled Agile Marketing series — defining what Agile Marketing actually is and what principles distinguish it from just running Scrum ceremonies in a marketing team.
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Better late than never — Slides from the Agile Marketing @ Scale at CA Technologies talk in Boston…
Slides from Yuval and Steve Wolfe (CA Technologies) on scaling agile marketing in a 350-person organization — servant leadership, cross-functional teams, release trains, and adaptive value delivery.
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