Scaled Agile Marketing
Scaling agile to larger marketing organizations: applying SAFe, Lean, and flow to move CMO-level teams beyond team-level agile.
Read more →Making sense of agility, scaling, OKRs, product operating models, and leadership: written from 15+ years in the field.
Scaling agile to larger marketing organizations: applying SAFe, Lean, and flow to move CMO-level teams beyond team-level agile.
Read more →A SAFe ART can become rigid and ceremony-heavy. How to keep an Agile Release Train flexible, outcome-focused, and able to adapt as context changes.
Read more →Learning loops are the engine of agile marketing, but most teams do them poorly. How to build real inspect-and-adapt cycles into your marketing cadence.
Read more →How should you design your SAFe ART and Value Stream topology? Principles and examples for deciding what train structure fits your organization.
Read more →SAFe was built to manage the uncertainty inherent in large-scale product development. How the framework structure helps, and where it can undermine empiricism.
Read more →Apply the Stacey Matrix to SAFe decisions so you can match planning, coordination, and leadership approach to the real level of uncertainty.
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