CA: Breaking Marketing and Sales Silos at Scale
CA's marketing org was stuck in silos, approvals, and overload that slowed revenue. Yuval helped build cross-functional marketing teams around value streams.
Tag: central
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The Scaled Agile Marketing Series
A series on how medium and large marketing organizations apply agile at scale — why they need it, SAFe vs flow-based approaches, and how to start.
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· KanbanScrum and Kanban — Stronger Together
The case for combining Scrum and Kanban rather than choosing between them — and the co-development story behind Professional Scrum with Kanban (PSK).
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A Kanban for Marketing Board Example
A concrete Kanban board design for a marketing team: workflow stages, WIP limits, classes of service for campaigns vs. always-on content, and metrics to track.
- · Agility
Musings about “Hard-coded” Frameworks
Why SAFe gets called prescriptive — and why the real problem is practitioners treating a configurable framework as hard-coded rules.
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SAFe Configurations
SAFe is not one-size-fits-all. How large programs, rapid enhancement pipelines, and fixed-scope regulatory projects need different SAFe configurations.