Insights
Making sense of agility, scaling, OKRs, product operating models, and leadership — written from 15+ years in the field.
All Posts — Page 25
Agile Marketing at Scale (MDMC18 Conference Talk)
Scaling agile marketing beyond a single team: how CA Technologies unified marketing and sales silos through marketing agility at scale — and the lessons that generalize.
Read more →
Applying Agile/Scrum for Marketing
Applying Scrum to marketing: what translates directly, what needs adaptation, and the common pitfalls teams encounter when they copy the software Scrum playbook into a marketing context.
Read more →
Flow ·
Improving Flow in Scrum Teams (Ask a Professional Scrum Trainer Webinar w/ Yuval Yeret)
Improving flow in Scrum teams: a Professional Scrum Trainer webinar covering WIP limits, cycle time reduction, and using Kanban practices inside the Scrum framework.
Read more →
Scrum for Leaders (Ask a Professional Scrum Trainer Webinar)
Scrum for Leaders: what organizational leaders need to understand about Scrum — not just the mechanics, but the management changes required to make it work.
Read more →