Making sense of agility, scaling, OKRs, product operating models, and leadership — written from 15+ years in the field.
Co-authored with Dave West, this Scrum.org whitepaper answers the questions the Scrum Guide doesn't: what Scrum means for leaders, how to create conditions for it to thrive, and how to support Scrum accountabilities.
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How do you scale Agile Marketing beyond one team? This talk looks at cross-functional teams, coordination at scale, and how to keep flow visible without adding more overhead.
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Applying Scrum to marketing: what translates directly, what needs adaptation, and the common pitfalls teams encounter when they copy the software Scrum playbook into a marketing context.
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What do leaders need to understand about Scrum? This Q&A focuses on the management shifts, not just the mechanics, that make Scrum actually work.
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How do you improve flow in Scrum teams? This conversation covers Kanban thinking, WIP limits, and how to pay attention to how work actually moves.
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How can Kanban help you become more agile without another big transformation? Start with the system you have, improve flow, and evolve from there.
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