When do CMOs/Marketing Leaders consider Agile Marketing?
When do CMOs and marketing leaders seriously consider Agile Marketing? This article looks at the triggers, pressures, and tipping points that usually force the conversation.
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Making sense of agility, scaling, OKRs, product operating models, and leadership — written from 15+ years in the field.
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Why Agile Marketing?
Six reasons marketing leaders turn to agile: responsiveness, data-driven decisions, cross-functional delivery, technology integration, alignment with engineering pace, and sustainable execution without burning out teams.
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Kanban ·
Scrum and Kanban — Stronger Together
The case for combining Scrum and Kanban rather than choosing between them — and the co-development story behind Professional Scrum with Kanban (PSK).
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To Infinity and Beyond — Achieving Organizational Agility
Beyond team-level agility: what organizational agility actually requires at the leadership, portfolio, and enterprise level — and what most agile transformations never get to.
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Choosing your Agile Marketing Tool
Jira vs Trello vs physical boards for agile marketing: how to choose your Kanban/Scrum tool based on team size, complexity, and the type of marketing work you do.
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Idemia: Taming Complexity to Deliver Critical Govt. Tech Predictably
Idemia needed to deliver critical government programs more predictably while building future products in a complex environment. Yuval helped establish team agility, a lean-agile center of excellence, and value-aligned ARTs that improved focus, quality, and productivity.
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